The Distraction Industry
New York Magazine |
This cover story in New York Magazine is fairly straight up, which is surprising given how much revenue is derived from said industry by almost every photo-slick newstand publication. Mark Harris does a fine job, covering the cultural/socio-economic ground honestly and without invective. The snark comes almost entirely from the subject itself.
America has it's own cloying royalty* and the price of admission is a simple willingness to discard all shame and modesty in the pursuit of self aggrandizement. Lovely.
In celebrity life, there have always been more runners-up than winners, so in an age in which nobody can quite believe that fame is fleeting, it’s no surprise that the only things many of the also-rans have left to sell are their disgruntlement, their desperation, and their decompensation. The reality-TV boom of the last decade created an entire subclass of people who misunderstood their fifteen minutes as a stepping-stone to a more permanent level of renown. They won’t step out of the spotlight without a fight, and it didn’t take them long to figure out that self-mortification can be a viable economic model. If InStyle was the celeb-lifestyle bible of the nineties, the Zeitgeist mag of the aughts was Us—reinvented in 2000 as a weekly horror show selling its audience of young, non-famous women on the lurid piety that young, transiently famous women are mostly trashy idiots. In the Lohan-Hilton-Hills epoch (Anni Celebutanti I to IV), an arrest, a public meltdown, a slap-fight, a dognapping, an eating disorder, and a trip to rehab were no longer scandals that could tarnish a celebrity’s brand: They could be the brand. Anything could be the brand.*Brad Pitt and Matt Damon seem to be generally decent and talented cats. I happened upon this article in a doctors office, which is what most doctors are really good for: catching up on all the glossy mags I refuse to buy.
Emphasis in the quote is mine, because it's not the kind of thing anyone should focus on.
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